TyreSafe is asking Britain’s motorists about their tyre safety – Are your tyres ready for ACTion? – as the curtain raises on the October-long Tyre Safety Month campaign.
Tyre safety and tyre maintenance
Every year 170 motorists on average are reported killed or seriously injured due to incidents caused by tyre-related defects, significantly more than the 1481 attributed to driver distractaction by mobile phone use. However, one-in-five drivers have never checked their tyres’ tread – among younger drivers, it’s only one-in-three.
Carrying out tyre maintenance not only reduces the risk of an incident, it also can save money. Driving a vehicle with underinflated tyres increases fuel consumption and wear, yet astonishingly research shows as many as 57% of tyres driven on Britain’s roads are below the recommended settings. That’s potentially £1billion wasted on fuel each year.
Tyre safety month
To educate drivers on the importance and benefits of tyre safety, TyreSafe has developed helpful, fun and informative animations based around well-known film titles for this year’s Tyre Safety Month. Are your tyres ready for ACTion? combines TyreSafe’s memory-jogging acronym ACT – Air pressure, Condition and Tread – with titles like The Good, the Bad and the Underinflated; Done in 60 Seconds; and Judge Tread. Each encourages drivers to check at least once a month and before long journeys.
The online and social assets are hoped to provide the inspiration for all age groups to engage with the campaign and add to the ‘TyreFlix Productions’ watchlist. TyreSafe would welcome further suggestions on its Twitter, Instagram, Facebook and LinkedIn channels – such as Tyre Story and The Usual Suspects, which have also been previewed in the Are your tyres ready for ACTion? animations.
Stuart Jackson, TyreSafe Chair, said: “The importance of tyre safety is often overlooked but the risks are real, so Tyre Safety Month is the ideal time for motorists to get into the habit of checking their tyres at least once a month and before long journeys. In addition to safety, with money likely to become increasingly tighter for many in 2021, properly maintaining tyres will help keep motoring costs down. Tyre maintenance has never been more important, so ask yourself, Are your tyres ready for ACTion?”
TyreSafe have a created a range of assets which employers can use to share this important message with any of their staff who drive for work. Simply download the posters below and print them out for your staff noticeboards or share them with your staff via email.
For more information visit www.tyresafe.org
Download the resources below are share with your drivers
Simon Turner
Campaign Manager
Driving for Better Business
